The Challenge

• The client had spent over £5K and had no real data or results.
• We only had 3 months initially to produce real results
• The client did not have any lead magnets or landing pages

Our Strategy

To achieve the numbers we were looking for, we:

• Audit of the ad account and the website

• The client needed a lead magnet, so we worked together to find a suitable option

• Running that lead magnet using Lead Ads

• Despite tremendous results in the first month, we were not satisfied with the Lead Quality

• We built 2 different landing pages and started testing them

• Using new ads creatives were also part of our strategy

The Results

From Dec 15th, 2020 to Dec 21st, 2020, we:

• The results skyrocketed in the very first month
• PL from Lead Ads was below £0.50
• The conversion rate of leads to subscriptions wasn’t that great initially
• The client was still happy as new customers were coming in from Email marketing
• After we launched the landing pages, the CPL went up a little
• However, the conversion rate skyrocketed this time and the client was converting at a better rate
• Within the first 2.5 months, we generated over 1,200 leads
• And the client was able to convert 192 leads into subscription-based customers.