The Goal

Position the profile in front of the pharmaceutical industry of the country and schedule phone calls.

The Challenge

The account had 137 contacts and had no activity.

The Strategy

• Audit and optimization of the profile on Linkedin.
• Create a business page for the company.
• Create 2 campaigns every week to a specific management or directive sector in a specific location.
• Tweak the message every two weeks to test which message had the best engagement.

The Results

• There were 800 new contacts.
• 350 conversations.
• 35 calls scheduled with qualified leads.